New Director of Marketing

Published January 5, 2016

Highway Equipment Company (HECO), the manufacturer of HiWay® road maintenance equipment and New Leader® crop nutrient applicators, is pleased to announce the following organizational changes. 

Cory Venable has been named Director of Marketing.

Venable will be responsible for developing and implementing business and market strategies for both Hi-Way and New Leader product lines. Since joining HECO in 2013 as OEM Account Manager, then Director of Business Development, Cory has overseen the growth of HECO’s strategic account and international business.  Cory has over 15 years in agricultural sales and marketing experience.  Prior to joining HECO, Cory worked for John Deere in the Application Equipment Division as Manager of Global Market Planning. Cory grew up on a family farm near Eaton, Ohio and holds a Crop Science degree from The Ohio State University as well as bachelor’s degree in Marketing from Simpson College in Iowa.

“These organizational changes were made to ensure continued growth and better align the organization with our strategic goals,” said Rocki Shepard, president and CEO. “Highway Equipment Co. has experienced tremendous growth over the past several years, and we attribute this success to the talented people who make up our organization.”