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  • News - New Leader First International Facility in

    On March 5, 2018, Highway Equipment Company celebrated the opening of its new South American location, New Leader Comércio de Equipamentos Agrícolas e Serviços Limitada (New Leader Brazil). Located in Assis, São Paulo, New Leader Brazil represents HECO's first major step in its internati...ease.
  • News - Innovation in America's Heartland

    Every day, people and companies are generating new ideas and creating new solutions to take the road maintenance and agricultural industries to the next level. Whether that’s through drone technology, autonomous vehicles, or something yet to be invented, there’s one thing we know for cer...till.
  • News - HECO: Dependability, Integrity & Service

    Our goal at Highway Equipment Company (HECO) is to give our customers everything they need to be successful. Whether they’re using a New Leader or Hi-Way product, servicing the product, or selling it, we want every person who touches our product to have everything they need to be successful.
  • News - Building Wells in Ethiopia: HECO Helping Ot

    While we at Highway Equipment Company (HECO) continue to make technological advancements to help protect this resource and achieve more with less (see Hi-Way’s Xzalt and New Leader’s NL5000 G5 for more information), there is always more a company can do – more we as people can do – t...2017.
  • News - New Leader Remembers Ingrid Livingston

    “It’s a rare person who can take care of hearts while also taking care of business (unknown),” perfectly describes, to many in the ag industry, the life and legacy of Ingrid Livingston. Ingrid made significant contributions to the industry and touched the lives of many. Although her d...hing.
  • History

    Timeline 1939 Highway Equipment Company (HECO) founded by Roy Gaddis. The first unit is a Model P used to spread sand. It consists of a hopper and a hand-operated spinner, rather than previous man and shovel method. 1940 HECO is incorporated. The first New Leader product is develop...ca.
  • News - Iowa's Diamond in the Rough

    Every year, the Des Moines Register recognizes Iowa companies and organizations as Top Workplaces based on surveys completed by the companies’ employees. This year, Highway Equipment Company (HECO) is proud to announce our employees’ survey results placed us in the top 25 (#23 to be exact)!
  • News - Sustainability at HECO

    Respecting the environment without sacrificing productivity; historically, that was only a concept. Today, it’s a reality thanks to Hi-Way’s Xzalt and New Leader’s NL5000 G5 precision applicators.
  • News - Summer Maintenance Shut Down

    Highway Equipment Company’s (HECO) production facility will be shut down for annual maintenance starting June 30, 2018, and ending July 8, 2018. During this time, our Sales department will be available to assist you with emergency replacement of off-the-shelf service parts that can be ship...2018.
  • News - 2017 HECO Holiday Shut Down

    Highway Equipment Company will have select hours during this Holiday season.