About Us

Precision application starts with precision manufacturing – and Highway Equipment Company has been building the best since 1939. As the manufacturer of industry-leading Hi-Way deicing spreaders and road maintenance equipment and New Leader crop nutrient applicators, we serve a customer base ranging from growers to ag retailers, from municipalities to contractors.  

Our world-class manufacturing facility employs advanced production techniques like laser cutting to deliver advantages including one-piece side sheet construction for fewer seams and potential corrosion zones. Our expert in-house engineering team uses the latest CAD systems to ensure proper fit and compatibility long before the production process begins. Precision on the back end translates to precision on the front lines.  

Product Lines

The Hi-Way brand for the municipal, state DOT and contractor markets includes:

  • Spreaders
  • Dump bodies
  • Deicing equipment
  • Snowplows 

For commercial and professional growers, the New Leader brand offers a full line of crop nutrient applicators for spreading:

  • Fertilizer
  • Lime
  • Compost
  • Micronutrients

We have strong, long-standing relationships with major sprayer manufacturers including AGCO, Case IH, GVM, John Deere, Miller, RBR and others. 

HECO Dealers

Our high standards of quality and expertise also extend to our large network of dealers. Our factory, located in Cedar Rapids, Iowa, includes a large training center, and every authorized dealer is fully trained to provide a total sales & service experience.

Mission Statement

To produce a quality product that exceeds all expectations in a passionate environment that promotes integrity, honesty and well-being to all. 

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